Best Travel Social Media Campaign

The Miami Beach Visitor Center AI-driven digital marketing campaign targeted travelers, tourists, and potential visitors interested in exploring Miami-Dade County. Our primary audience segments included luxury travelers, adventure seekers, families, and culture enthusiasts, identified through AI-powered traveler personas. Additionally, we focused on domestic and international tourists, as well as regional visitors looking for weekend getaways. The goal of the campaign was to increase awareness, engagement, and visitor interest in the Miami Beach Visitor Center by showcasing the area’s unique experiences, attractions, and resources. Through customized video content, Meta ads, and geofencing tactics, we aimed to drive high-quality traffic to the Visitor Center’s website, generate qualified leads, and boost visitor engagement.

Contributors:

CEO:	Valerie Jennings
Digital Advertising Specialist:	Lindsey Waite
Multimedia Designer:	Adriane Visquera

JENNINGS SOCIAL MEDIA AND MARTECH

Location: United States