Best Small Business Online Newsletter Campaign

High Sierra Showerheads is a small, family-owned business that makes sustainable shower heads in California. These products feature a new and innovative nozzle that utterly disrupts the 200-year-old conventional design. It splits and then collides two streams of water, making a luxurious, drenching spray of large, heavy droplets.
 
By launching a monthly e-mail newsletter in December 2023, High Sierra has grown a mailing list of loyal, engaged customers and supporters. By placing a significant emphasis on informative and/or interesting articles, in contrast to self-promotion, the newsletter has succeeded at retaining subscribers. (Even despite the challenge that customers typically only buy such products at intervals of 3 to 10 years, and that there are few obvious touchpoints after purchase.)

To date, the newsletter has featured news from the fields of water and general sustainability, often spotlighting people and organizations doing meritorious work. It has also shared highlights about High Sierra's partners (such as student-athletes and podcast hosts), customers with notable stories, nonprofit organizations they support, and fellow small businesses with innovative products or services.

Contributors:

Founder and Owner:	David Malcolm
Newsletter Editor:	Aron Roberts

HIGH SIERRA SHOWERHEADS

Location: United States of America

About the Agency:

High Sierra Showerheads is a manufacturer of uniquely designed water- and energy-saving shower heads. Their shower heads internally collide two streams of water, making an invigorating, drenching spray of large, heavy, high-energy droplets. This nozzle design saves up to 50% on water and water heating energy. It also won't clog from hard water minerals. The company also offers an extensive line of showering accessories, including shower arm extensions, handheld shower head holders, combination kits for dual shower heads, and hoses. High Sierra's shower heads have been featured on Best Pick lists in reviews by CNET, Popular Science, Bob Vila, and Treehugger. Alongside retail sales, their many institutional and commercial customers include The Ohio State University, the US Air Force Academy, and Planet Fitness (now in 200+ locations).