Best Government Integrated Ad Campaign

For the past five years, Alexander & Tom (A&T) has led a nationwide digital education and outreach campaign for the Export-Import Bank, driving significant growth and engagement. In the last year alone, the campaign generated over 36,000 new leads and 42 million impressions.
To address the need for state-level business education, A&T researched, designed, and developed 55 accessibility-compliant export finance guides covering each of the U.S. states and territories. These guides, presented in an interactive map, also support SBA’s STEP program and serve as essential resources for exporters.
Executed through the HubSpot marketing automation system, the campaign leveraged a multi-channel strategy encompassing social media, industry partnerships, email marketing, and official communications. This integration enabled A&T to seamlessly track engagement, manage outreach, and measure all campaign data in one centralized platform—providing deep insights into audience behavior and optimizing performance at every stage.
The results speak for themselves. The initiative has reached 220,000 social media accounts, generating nearly 1 million impressions. It has also proven to be a powerful lead generation engine, converting 250 new leads while nurturing 300 existing contacts within EXIM’s database. This innovative and results-driven initiative continues to make a lasting impact.

Contributors:

ALEXANDER & TOM

Location: U.S.