Best Manufacturing Online Video Campaign

3Shape is one of the world’s leading manufacturers of dental 3D scanners, and our in-house creative team developed a B2B campaign specifically targeting our audience—dentists. The goal was to
launch the new cloud feature for the software Unite and communicate 3Shape's ecosystem.

Unite 3rd generation platform emphasizes software's role in dentistry, not just hardware. "Connections That Matter" shows how cloud connectivity fosters collaboration between dentists, labs, and manufacturers. A dentist's patient connection mirrors 3Shape's ecosystem's impact. Emotional storytelling and VFX highlight how software strengthens bonds. Every connection matters, in dentistry and life.

Contributors:

Principal Concept Designer:	Niklas Høøk
Head of Creative & Brand:	Lotte Kryger Jakobsen
Marketing Manager:	Carolin Wesely
Product Manager:	Anja Bernik
Social Media Manager :	Anna Katrine Skall Sørensen
Copy:	Paul Barfoot
Pricipal Designer:	Alina Solska
Motion Design:	Tetiana Tkachuk
Video Photographer:	Daniel Bødker Sørensen
Marketing Manager:	Carolin Wesely

3SHAPE

Website: https://www.3shape.com/

Location: Denmark

About the Agency:

3Shape is an award-winning global innovator in digital dentistry. We empower dental professionals to provide superior care for every patient, every time.