Aurora Investment Counsel has decades of experience developing financial plans and managing hundreds of millions in client capital. To continue growing, Aurora seeks to enhance its market presence with a new website and a communications strategy that firmly establishes it as an esteemed investment manager catering to high-net-worth (HNW) investors and other audiences.
The primary goal of the new website is to attract qualified prospects among HNW individuals to increase assets under management (AUM). Content will focus on demonstrating Aurora's expertise across services, investment philosophies, and client outcomes. This thought leadership aims to nurture prospects and prompt inquiries.
Secondary website goals aim to forge stronger client relations and expand Aurora's reach to financial advisors and institutional clients. Content highlights will include market insights, portfolio manager commentary, and showcasing investment processes.
Aurora has committed to educating clients and prospects through timely educational content. The firm is expanding its social media program through Facebook and LinkedIn, as well as sophisticated email marketing programs.
Contributors:
President: | Dave Yucius |
Director of Wealth Management: | Mike Doyle |
CEO: | Dan Sondhelm |
Director of Marketing: | Frank Serebrin |
Director of Digital Marketing: | Phaedra Perkins |
SONDHELM PARTNERS
Website: www.sondhelmpartners.com
Location: United States
About the Agency:
Sondhelm Partners helps asset managers, mutual funds, wealth managers and fintech firms grow, through marketing, public relations and sales strategies. We also help clients build strategic partnerships such as mergers, fund adoptions and subadvisory.