Best Food Industry Email Message

Want A Tasty Treat?
SAY HELLO TO THANKSGIVING WITH AHOLD

THE TARGET
Consumers who consistently shop at Ahold grocery brands. 

THE CHALLENGE
There’s a lot of retail messaging around Thanksgiving, with numerous brands trying to profit on this popular holiday. Our ask was to find a new way to present the offers Ahold would typically send their audience in a new and exciting way.

THE OBJECTIVE 
When it comes to the holidays, we’re looking forward to delicious meals—but for less. Our intended goal was to make sure consumers were aware that Ahold brands had multiple coupons available to them during this time, and that in addition to that, they had creative and inventive recipes and ideas for how to cook them.

THE SOLUTION
What you see is what you get—which is one beautifully designed email that lets the photography take lead, with quick copy and a more playful subject line and preheader. We used animation to entice and enhance the free pie offer, and playful fun copy to entice the rest of the Ahold consumers.

RESULTS
This email performed phenomenally! The subject line and preheader was inquisitive and playful to encourage open rates, garnering a 26.32% open-rate over the typical 18.72% benchmark. The click-to-open rate was the most impressive, with the benchmark being 7.97% and Ahold getting a 28.06% click-to-open. The offers were seamless and logically integrated with the overall theme and recipes, to encourage customers to buy and be engaged.

Contributors:

Vice President of Creative:	Suzanne Darmory
Global Creative Director:	Christine Cucuzza
Group Creative DIrector:	Kris Geist
Senior Copywriter:	Kristin Brennan
Creative Traffic Coordinator:	Ashley Sweet
Senior Account Manager:	Sarah Moore

ZETA

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.