Best Food Industry Website

Dairy Management Inc. (DMI) – working on behalf of America’s dairy farmers – has a lot of good news to share, and a lot of people waiting to hear it. The dairy industry’s audience encompasses consumers who purchase its products; customers, including some of the country’s biggest brands, who depend on dairy; and thousands of dairy farmers and the broader dairy community. Although each group is united in their love of dairy, their individual interests and issues can vary widely. Historically, bringing them together had been a challenge. The re-launch of DairyGood.org represents the culmination of years of work to unite the industry’s multi-stakeholder audience and communicate dairy’s story from a single destination online, while seamlessly connecting everyone to the content that matters most to them. The new DairyGood.org wasn’t simply a redesign. It addressed the foundational question of how people consume content today. That meant offering a highly visual, social and mobile-first experience. The end result fulfilled that and gave DMI’s editorial team new publishing tools and a lush canvas to tell dairy’s story unlike ever before. In addition, the site adopted the best practices of modern media companies and implemented technology that allows it to automatically personalize each visitor’s experience to ensure relevancy for all audiences. Its new community publishing feature gives all stakeholders a national voice, and new analytics provide insights on how specific audience segments are engaging with content. These improvements, among others, updated DairyGood.org to a modern, industry-pioneering site with the innovative infrastructure to ensure relevancy for all, now and for years to come.

Contributors:

EDELMAN

Location: United States