The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Pharmaceuticals Social Media Campaign
The “What’s Her Secret?” blogger event series was designed to target top beauty bloggers in four key markets across the country and tap into the widespread interest in lip plumping and facial contouring. Restylane® Silk and Restylane® Lyft are two new facial fillers that launched in 2015, and our goal was to engage an elite group of influential beauty bloggers in order to generate content that would drive early-adopter trial, reviews and shares.
In every facet of our themed events, we played up the mystery that surrounds beauty secrets, using the events to introduce Silk and Lyft to a wider audience. The events were highly engaging and educational, giving the bloggers a chance to see and experience the product benefits firsthand and interact with top doctors in their area.
By sharing their experiences with and impressions of the products, Silk and Lyft were introduced to the bloggers’ millions of followers — mostly women who are fashion-minded and seeking the latest and greatest beauty tips. Our beauty bloggers shared their thoughts on Twitter, Facebook, Instagram and their blogs, and we received over 2.8 million impressions.
Contributors:
| Creative Director: | Jeff MacFarland |
| Associate Creative Director: | Megan Thome |
| Senior Art Director : | Kelly Anderson |
| Copywriter: | Molly Gall |
| Art Director : | Cayce Richardson |
| Vice President: | Julie Levine |
| Account Director: | Cara Neill |
| Senior Front-End Developer: | Craig Hess |
| Business Systems Analyst: | Dan Guinn |
| Account Manager: | Lisa Korte |
INTOUCH SOLUTIONS
Location: United States
About the Agency:
Founded in 1999, Intouch Solutions Inc. employs more than 650 individuals and is a privately held marketing agency headquartered in the Kansas City area with offices in Chicago and New York. Specializing in solutions for the pharmaceutical and healthcare fields, Intouch is redefining what marketing means to these industries.