Best Sports Rich Media Online Ad

We developed a digital ad campaign in HTML5 to promote NBA coverage on ESPN and ABC in the digital space. Due to the high volume of games throughout the season, we developed a complex admin system that allows the client to swap out different player images, team match-ups and other variations of creative content on the fly. The HTML5 ads display the score of the promoted game in real-time. And because no one wants to miss a great finish, we also built a "Close Game Alert" functionality that flashes an alert if the score is close towards the end of the game.

Contributors:

	ESPN

RED INTERACTIVE AGENCY

Location: USA

About the Agency:

RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.