The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Retail Integrated Ad Campaign
Publicis Hawkeye created a campaign to drive traffic and sales for retailers and online sales of Record Rack products by targeting and educating new and unaware hunters, wildlife enthusiasts and existing passionate consumers. Using a smartphone, consumers take aim at an in-store display and compete for various prizes — from coolers, pocket knives and instant coupons to an all-inclusive hunting trip. From the thrill of the shot to the satisfaction of improving their scores, to the excitement of competing against hunters down the road and across the nation, the Record Rack BigShot hunting gameplay speaks directly to Record Rack’s core audience, builds awareness among new consumers and drives sales. Through a robust online experience that fuels the nationwide competition, consumers can see how they stack up against the best smartphone sharpshooters in the country with an online leader board and as they challenge their friends through social networks and compete for the right to be called Record Rack’s BigShot.
Contributors:
| Strategy: | John Tedstrom |
| Account Lead: | Megan Fairchild |
| Creative Director: | Adam Reed |
| Copywriter: | Kevin Fenton |
| Videographer: | Ricky Herrington |
| User Experience: | John Doumas |
| Developer: | Jason Awbrey |
| Developer: | Bryan Allen |
| Developer: | Ben Sterrett |
| Project Manager: | Kyle Plonka |