Thacker Caskets, a Washington D.C. based business, has a rich history. Founded in 1939, the company is now the largest family-owned casket company in the United States. The owners felt pressure from their Funeral Home customers to meet the demand for a technology based virtual selection room. Through the redesign of www.thackercaskets.com and build of a “virtual selection room”, agencyQ enabled Thacker to become more competitive in their market and expand their business to new geographic locations. To achieve Thacker’s business goals during the redesign of thackercaskets.com, Q provided a “refreshed” look and feel with advanced functionality for not only Thacker but their associated Funeral Home partners. The new website included the following features: •Advanced search functionality to enable product search and filtering based on size, style, price range and location. •Single log on that routes participating funeral homes to product selections based on local inventories. •Ease of product page development to provide funeral homes the capability to setup product features and attach specific prices to the products they offer •Provide funeral homes with the reporting capability to print/export casket price list and general lists of caskets for their customers. •Integration with Adobe Scene 7 to showcase Thacker products including zooming capabilities, 360 degree views and panel overlays. •Flexibility for funeral homes to apply themes to their Thacker Product showrooms to match the specific funeral homes’ branding. •Mobile-friendly implementation to allow funeral homes to showcase Thacker products on an iPad.
Contributors:
AGENCYQ
Location: United States
About the Agency:
agencyQ is an interactive agency headquartered in Washington, DC. A diverse, award-winning team of consultants, designers, and technologists, together we explore, experiment, and collaborate to imagine one-of-a-kind ideas, beautiful designs, and clever, technology-driven solutions. We harness the latest technologies to tell meaningful stories and create inspired online experiences. Smart, observant, social, we are a passionate, enthusiastic bunch who stand committed to getting our clients noticed and leveraging the web to achieve their business goals.