Instead of just sending an announcement about our updated website we decided to send a New Year's greeting via email to make it a little more interesting. We also wanted to take the opportunity to make our brand more personal by including a list of 13 Things to Do from our senior leadership team. To make it relevant, the list is formatted similar to a social media posting with small headshots of our leadership team next to their item. We also included a link to a PDF of a Things to Do form that clients could fill out, print and post on their wall. The design mimics our new website design and was well received by our clients and prospects.
Contributors:
Creative Director/Copy Writer: | Walter Reynolds |
Graphic Designer: | Lindsay Amaral |
Marketing Communications Manager: | Ronda Hershberger |
Marketing Communication Director: | Mark Williams |
BERRY NETWORK, INC.
Location: USA