Best Education Social Media Campaign

Audience: potential students and their parents

Facebook
We evolved The CIA’s Facebook page to incorporate more future focused content (real time campus buzz, school information, course information, admissions events and alumni news) to pique the interest of potential students via targeted posts on Facebook.

The Discover Life at the CIA tab was created to act as a launching platform with branded informational content about the school, Foursquare tours of campuses and alumni restaurants with tips, Twitter feed from CIA students and Youtube feed.

Foursquare
An integral part of The CIA’s social strategy is Foursquare.

The three campus tours highlight and educate a potential student and parent of student the type of life and education one can experience on one of their three campuses. Each location on campus has been assigned a tip(s) to help tie the location in with an educational benefit and sell of the school.

The alumni restaurant tour is comprised of multiple restaurant locations around the US that are tied to a Alumni of CIA. Each Alumni’s restaurant has been assigned a tip(s) that are both culinary “foodie” tips and educational tips on the school that chef attended. In the end, tapping into a much larger pool of potential students.

Twitter
CIA’s overall branding was carried through to the twitter arena via a branded background, informational content and relevant tweets that help educate a potential student or parent of student on what is being offered at the CIA via “living” through student’s experiences/tweets on campus.

Contributors:

Creative Director:	Jessica Benoit
Sr Interactive Designer:	Peter Gargiulo
Copywriter:	Steve Taylor
Social Specialist:	Jenn Geist
Digital Strategist:	Valerie Vieira
Account Director:	Pramila Devadas
Digital Project Manager:	Julie Gordon
Programmer:	Bobby KC

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.