RBC Investor Services is a premier provider of investor information to asset managers, financial institutions and other institutional investors worldwide. Much of this involves an intellectual capital library that provides and a wide range of proprietary research reports, surveys, and magazines.
The native iPad application that BlueRush developed is targeted to the RBC Sales Force so they can distribute personalized & exclusive content from the library to their clients using customized delivery templates.
The elegantly designed app has changed the way the RBC sales force interacts with clients by putting information from books, articles, and even highlighted portions of articles at a users fingertips for immediate retrieval � no matter where they might be. The application�s features include the ability to:
- Create a customized library of your favourite books for easy access
- Place bookmarks in multiple publications
- Add highlights and personal annotations within articles with the Notes function
- Share your favourite publications via email, Twitter and Linkedin
