Best Medical Rich Media Online Ad

Covidien was looking to reset the expectations of a broad audience in respiratory care, from healthcare professionals to its internal audience of Covidien marketers and sellers. The goal was to extend the corporate brand to the respiratory care audience, which trusted its products and asked for them by name, but was either unfamiliar with the Covidien name or dubious that a new name made any difference in how and when its products were brought to market.

Contributors:

Account Managers:	Kirstin McGuire, Carrie Tryon
Creative Directors:	Brendan Hemp, Maia Nillson
Art Directors:	David Dute, Yunita Heroe Permatasari, Brendan Hemp
Designers::	Chris Gilbert, Donna Lundquist, Jen Okada
Copy:	Maia Nilsson, GerRee Anderson
Editor:	Andrew Schrader
Flash Programming:	Karina Halim
New Media Producer:	Martin Walaszek
Account Strategists:	Cheryl Smith, Luke Bemis
Audio Post Production:	Coupe Studios

LEOPARD COMMUNICATIONS

Location: USA